Easy-Stow Blender

Many kitchen countertops have limited space and storage for small appliances. The easy-stow blender addresses this problem. Blender jar can flip over the base to save 20% in height. Easy-grab handles make it easy to move from storage to countertop. Plus, power cord storage wraps under blender base.

I designed the complete 34 part assembly. In doing so I used DFM and DFA best practices that included designing for injection molded parts. This project is independent of work or school  and came about from the frustration I had with my current blender.


Product Features

Space saver: Blender jar can flip over the base to save 20% in height.

Space saver: Blender jar can flip over the base to save 20% in height.

Cord storage: Power cord storage wraps under blender base.

Cord storage: Power cord storage wraps under blender base.

Mobility: Easy-grab handles to move from storage to countertop

Mobility: Easy-grab handles to move from storage to countertop

Storage: Blender firs into a box half the size of a standered blender 

Storage: Blender firs into a box half the size of a standered blender 


CAD design: Designed complete 34 part assembly. Designed for manufacturability and assembly.

CAD design: Designed complete 34 part assembly. Designed for manufacturability and assembly.

Product Design


Product Comparison

Competitive Positioning Map

Competitive Positioning Map

Shipping box: 61% smaller shipping box size Oster 8-speed blender.

Shipping box: 61% smaller shipping box size Oster 8-speed blender.

Part Count: Design has 37% fewer parts then Oster 8-Speed Blender.

Part Count: Design has 37% fewer parts then Oster 8-Speed Blender.